Popcorn, Indiana
       
     
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 A series of handwritten typefaces were created and customized specifically for the Popcorn Indiana Fit brand.
       
     
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Popcorn, Indiana
       
     
Popcorn, Indiana

When industry leader Popcorn, Indiana decided their current bag design no longer reflected their product’s persona, they turned to OffWhite Co for something fresh. We introduced a series of designs placing tasteful emphasis on callouts, featuring custom typefaces, and using colors unique to this space that not only starkly contrast with P,I’s previous packaging, but also far eclipse the competition in shelf appeal.

8941ddf87774f4b1e7cdc22a1ffaea05 copy.png
       
     
 A series of handwritten typefaces were created and customized specifically for the Popcorn Indiana Fit brand.
       
     

A series of handwritten typefaces were created and
customized specifically for the Popcorn Indiana Fit brand.

025c606bee1d2ccbb5b6a8446a58f034.png
       
     
dde239a1bfbbb4d2e0072087bf146d90.png
       
     
411d42b205c37a57c05dc581701d9e96.png